Theory

4 July 2011

“OK … it might be lovely … but it’s really not us!”

What’s the most deeply-felt complaint from internal stakeholders about their intranet? To get to the real answer to this question, you have to be quite persistent.

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1 October 2010

Will Flash usage survive the jQuery challenge?

It’s been around since 1996 and over 95% of us have it on our desktops and laptops, but opinions are as polarized as ever on Flash.

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30 September 2010

How to write a killer blog post in 15 minutes, ten pro copywriters’ secrets for INSTANT content generation (PART 2)

If you haven’t got your own pet copywriter chained to a desk producing hot content all day or you don’t enjoy the masochistic pleasure of constantly trying to find new ideas for blogs then this post is for you. You could, of course, always outsource to someone else. It’s easier and probably cheaper than doing it yourself. [...]

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How to write a killer blog post in 15 minutes, ten pro copywriters’ secrets for INSTANT content generation (PART 1)

01. Use a punchy headline that works and promises content in a list format.
02. Provide your content in a list format.
03. Act like a good SEO copywriter and get your keywords in there
04. Make sure you give out at least one genuinely useful thing
05. Split your blog post into two parts

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