Practice
Cadbury (global intranet)
The brief
What we did
Visual interface design
creating intranet identity and fully designed user-interface
Copywriting
defining tone of voice, developing copywriting brief, writing core content, producing copywriting guidelines and training internal content generators
HTML templating
developing coded MOSS templates
Implementation
advising internal development team on standards, MOSS best practice and project/resource planning
User-acceptance testing
creation of test plan, supporting client team during testing towards sign-off
Launch planning
devising launch plan, supporting client technical team in development of launch plan
Communications plan
create communications plan, ongoing promotional support linked to Key Performance Indicators

What we didn’t have time to do before the sale of Cadbury to Kraft
Visual interface design
creating intranet identity and fully designed user-interface
Copywriting
defining tone of voice, developing copywriting brief, writing core content, producing copywriting guidelines and training internal content generators
HTML templating
developing coded MOSS templates
Implementation
advising internal development team on standards, MOSS best practice and project/resource planning
User-acceptance testing
creation of test plan, supporting client team during testing towards sign-off
Launch planning
devising launch plan, supporting client technical team in development of launch plan
Communications plan
create communications plan, ongoing promotional support linked to Key Performance Indicators