Practice

Cadbury (global intranet)

The brief

What we did

Visual interface design

creating intranet identity and fully designed user-interface

Copywriting

defining tone of voice, developing copywriting brief, writing core content, producing copywriting guidelines and training internal content generators

HTML templating

developing coded MOSS templates

Implementation

advising internal development team on standards, MOSS best practice and project/resource planning

User-acceptance testing

creation of test plan, supporting client team during testing towards sign-off

Launch planning

devising launch plan, supporting client technical team in development of launch plan

Communications plan

create communications plan, ongoing promotional support linked to Key Performance Indicators

Cadbury global intranet home page

What we didn’t have time to do before the sale of Cadbury to Kraft

Visual interface design

creating intranet identity and fully designed user-interface

Copywriting

defining tone of voice, developing copywriting brief, writing core content, producing copywriting guidelines and training internal content generators

HTML templating

developing coded MOSS templates

Implementation

advising internal development team on standards, MOSS best practice and project/resource planning

User-acceptance testing

creation of test plan, supporting client team during testing towards sign-off

Launch planning

devising launch plan, supporting client technical team in development of launch plan

Communications plan

create communications plan, ongoing promotional support linked to Key Performance Indicators