About

Interface Design

Wireframes can be beautiful, in a manner of speaking, in the same way that a mathematical formula or an architectural blueprint can be beautiful. But they’re skeletal. To turn them into designs, we need to put some flesh on the bones.

That flesh will bring the interfaces to life. It will create a full, rich digital brand experience. Or rather, it has the potential to do this.

It’s an oversimplification, but over the years we’ve come to realise that there are essentially three types of designers.

The first type, you give them an information architecture, a set of wireframes and a creative brief and they colour the wireframes in. What you get is a set of “pretty” wireframes. What you don’t get is the magic that comes from inspired, creative design.

The second type of designers take the same raw materials and start to think about concepts. Using your brand as their base, they’ll look for a number of creative ideas that will inform the development of a visual style that will infuse every stage of the user journey. This is the type of designer that AKG employs.

There is a third type of designer in our oversimplified opinion. This is the jobbing designer that works in a non-digital marketing services agency. They’ll spend most of their time designing print – brochures, point of sale, packaging – and every so often they’ll be given the opportunity to design a website.

AKG designers are all time-served digital design specialists.

You’ll be able to see some examples of our website designs on this website. If you would like to see more from our portfolio do call Anna Gilson on 07590 033 422 or 020 8133 4426. If you’d prefer, you can email Anna at anna@akgconsulting.co.uk.