About

Usability

The best-looking website in the world will be useless if it’s not well adapted to its audiences.

AKG’s consultants value usability highly. We say this because we have taken the time to speak with website and intranet users. No matter how much you think you know, your users will know more than you about how the experience was for them. What impression did your site make on them? Did they find it easy to locate what they need? Was their visit successful for them?

We ask them.

We ask them in focus groups. We ask them in online surveys. We’ll probably ask them on exit, because we’re as interested in the outcome as we are in the intention.

Our expert assessments will help with identifying things that are just plain wrong. Menus that are too long, badly described or confusing. Pages that scroll past the point of no return. Links that don’t work. Processes that break down.

When we present you with your usability report, you’ll probably say “I think I knew that all along.” The thing is … it’s only obvious with hindsight.

AKG has recently helped Cadbury and Britax with website usability.

If you would like to get ahead of your usability issues, call Anna Gilson on 07590 033 422 or 020 8133 4426 or email her on anna@akgconsulting.co.uk.