Information Architecture

Richard Saul Wurman coined the term Information Architecture way back in 1975.

IA, as it is widely known, has become buzz-word terminology that means different things to different people. To Wurman it was the “… creating of systemic, structural, and orderly principles to make something work …”

Good IA is easy to miss. The experience of using a website with well organised content and an intuitive, rational navigation system is so easy and hassle free that one could be forgiven for being blissfully unaware of the information architect’s art. Bad IA, on the other hand, is all too evident. Counter-intuitive, jargonised, over-long menus, illogical organisation of content and poor content specification invariably results in a frustrating user experience.

Older websites are often characterised by poor IA. As websites or intranets expand over time, they’ll often outgrow the original information architecture design. Rather like an ill-fitting outfit, the IA strains and distorts as more and more content is added in what seems like the most appropriate place at the time. Menus invariably become longer, rarely shorter, and the ordering of new things is done in a piecemeal and often knee-jerk fashion.

AKG’s information architects have been practicing their craft since 1995. Our role is to design information structures that are a pleasure to use now and are scalable for the future.

We’ve recently helped Cadbury with IA in both corporate website and global intranet.

To find out more about AKG’s IA expertise, give Anna Gilson a call on 07590 033 422 or 020 8133 4426 or email her on anna@akgconsulting.co.uk.