We hope you enjoy reading these words.

They’ve been designed to convey a certain amount of information in what we hope will be an easy to read style. Some of the subject matter in this section may seem quite technical, but we’re keen to de-mystify it, so we hope that our descriptions of information architecture and user experience design make them more accessible.

We hope that when you meet us, the tone of voice in this copy will make us seem quite familiar. We think that good copywriting should give you a sense of the nature and the style of the business and its people; of the essence of its culture.

So, the copy we’d write for you wouldn’t be like this. It would be like you, and it would be designed to speak to your audiences with clarity and, possibly, with authority. We might be describing your ability to make ships or chocolate bars. We might be helping you to engage with industrialists or teenagers.

Whatever we’re saying and whoever we’re saying it to, we’ll be communicating for a digital medium. This means that the copy is likely to be concise. Each page may begin with key content that will suit internet users’ ‘page skimming’ behavior – so they get the point early. The copy will be structured and laden with keywords, with just the right weighting and frequency to perform well in natural search.

If you’d like to talk with us about written communications, please feel free to email Anna Gilson at anna@akgconsulting.co.uk. Alternatively you can telephone her on 07590 033 422 or 020 8133 4426.